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![]() Big Sean, Pusha T, and 2 Chainz)"Īside from putting together that list, said Argent, Jay-Z was involved in defining the entire creative presentation of NBA 2K13. The Dirty Projectors - "Stillness is the Move" & Busta Rhymes)"ĭaft Punk - "Around The World (Radio Edit)" Puff Daddy and the Family - "Victory (feat. His most apparent and immediate contribution was that he curated the game's 24-song soundtrack, an eclectic mix that includes six of his own songs: Argent told Polygon that Jay-Z's executive producer title has a "loose definition," and added that 2K Sports let him define his role. 2K Sports and Visual Concepts met with him on multiple occasions in his hometown of New York and during his recent "Watch The Throne" tour. Jay-Z became "highly engaged" in the making of NBA 2K13. According to Argent, he told 2K Sports that he wouldn't be interested in working with them unless he could take a hands-on role in the development process. Luckily for 2K Sports, he happens to be a longtime fan of the NBA 2K games, so 2K Sports reached out to him to make this happen. Hip-hop culture is a defining aspect of the modern NBA, and Jay-Z - as a rapper and multifaceted business mogul, not to mention part-owner of the Brooklyn Nets - tops the short list of individuals who are appropriate for this kind of partnership. gameplay itself," but that another important focus for the NBA 2K franchise is "bringing in elements of what the NBA represents." Jason Argent, 2K Sports' vice president of marketing, told Polygon in a phone interview that "everything starts with. Jay-Z characterized NBA 2K13 as "the next evolution in sports and basketball culture" in a press release announcing his participation, and that seems to be the impetus behind his collaboration with 2K Sports and developer Visual Concepts. 2.įollow Jonathan Landrum Jr.2K Sports brought on musician and entrepreneur Jay-Z as the "executive producer" for NBA 2K13, but just as that's an ill-defined role in the film industry, the publisher is staying vague about his impact on the game. The game, which will feature Kevin Durant, Derrick Rose and Blake Griffin on the front cover, is expected to go on sale Oct. ![]() He put together an amazing job creating the soundtrack, and was very integral in the creative visual process of the game. "We've had hour-long sessions and his input has been super valuable. ![]() "He's been unbelievably involved," said Jason Argent, vice president of marketing at Take-Two Interactive Software Inc.'s 2K Sports division. ![]() and Rakim, The Hours, Phoenix, Puff Daddy and the Family, Daft Punk, Santigold, The Dirty Projectors, Justice and Mobb Deep. Some of the songs featured on the game's soundtrack are Jay-Z's "Public Service Announcement," Kanye West's "Amazing," Coldplay's "Viva La Vida," Roy Ayers' "We Live in Brooklyn, Baby," U2's "Shove It," Nas' "The World is Yours" and an instrumental version of Meek Mill's "Ima Boss." Other music acts featured are Too Short, Eric B. "NBA 2K13 will be the next evolution in sports and basketball culture, and I'm ready to usher in the new era of the franchise." "This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history," Jay-Z said. |
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